Navigating the complex landscape of EU compliance can be a daunting task for manufacturers, especially with the ever-evolving regulatory framework governing product safety. Whether you’re a manufacturer of machinery, children’s toys, or general consumer products, ensuring compliance with the latest EU directives and regulations is not just a legal obligation—it’s a commitment to safety, quality, and consumer trust.
We are excited to introduce our new Authorised Representative (AR) service, designed specifically to support manufacturers in meeting the stringent requirements of the EU Machinery Regulation, Toy Directive, and General Product Safety Regulation (GPSR).
Although not a requirement under these legislations,an Authorised Representative is a crucial partner for non-EU manufacturers aiming to enter or maintain a presence in the European market. As your appointed AR, we act as the legal entity responsible for ensuring that your products comply with EU regulations, representing your company in all interactions with EU authorities, and safeguarding your interests.
- More information on our AR services for the Machinery Regulation can be found using the following link
- More information on our AR services for the Toy Directive can be found using the following link
- More information on our AR services for the General Product Safety Regulation can be found using the following link
Entering or expanding in the European market requires more than just a great product; it demands compliance with some of the world’s most rigorous safety and quality standards. With our Authorised Representative service, Advena is here to ensure that your products meet these standards, protecting your brand, your customers, and your business.
Contact us today to learn more about how we can support your compliance needs and help you succeed in the EU market.
